/* * Plugin Name: APCu Object Cache * Description: APCu backend for the WP Object Cache. * Based on Plugin named APCu Object Cache Backend * Plugin URI: https://wordpress.org/plugins/apcu/ * Author: Pierre Schmitz * Author URI: https://pierre-schmitz.com/ * Plugin URI: https://wordpress.org/plugins/apcu/ * * * @Authors James Dugger, Jonathan Bardo * @copyright 2017 GoDaddy Inc. 14455 N. Hayden Road Scottsdale, Arizona */ $oc_logged_in = false; foreach ( $_COOKIE as $k => $v ) { if ( preg_match( '/^comment_author|wordpress_logged_in_[a-f0-9]+|woocommerce_items_in_cart|PHPSESSID_|edd_wp_session|edd_items_in_cartcc_cart_key|ccm_token/', $k ) ) { $oc_logged_in = true; break; } } $oc_blocked_page = ( defined( 'WP_ADMIN' ) || defined( 'DOING_AJAX' ) || defined( 'XMLRPC_REQUEST' ) || 'wp-login.php' === basename( $_SERVER['SCRIPT_FILENAME'] ) ); function wpaas_is_using_apcu() { return version_compare( PHP_VERSION, '5.6.0', '>=' ) && function_exists( 'apcu_fetch' ); } if ( 'cli' !== php_sapi_name() && ! $oc_logged_in && ! $oc_blocked_page && wpaas_is_using_apcu() ) : /** * Save the transients to the DB. The explanation is a bit too long * for code. The tl;dr of it is that we don't have a single 'fast cache' * source yet (like memcached) and so some long lived items like transients * are still best cached in the db and then brought back into APC * * @param string $transient * @param mixed $value * @param int $expire * @param boolean $site = false * * @return bool */ function wpaas_save_transient( $transient, $value, $expire, $site = false ) { global $wp_object_cache, $wpdb; // The 'special' transient option names $transient_timeout = ( $site ? '_site' : '' ) . '_transient_timeout_' . $transient; $transient = ( $site ? '_site' : '' ) . '_transient_' . $transient; // Cap expiration at 24 hours to avoid littering the DB if ( $expire == 0 ) { $expire = 24 * 60 * 60; } // Save to object cache $wp_object_cache->set( $transient, $value, 'options', $expire ); $wp_object_cache->set( $transient_timeout, time() + $expire, 'options', $expire ); // Update alloptions $alloptions = $wp_object_cache->get( 'alloptions', 'options' ); $alloptions[ $transient ] = $value; $alloptions[ $transient_timeout ] = time() + $expire; $wp_object_cache->set( 'alloptions', $alloptions, 'options' ); // Use the normal update option logic if ( ! empty( $wpdb ) && $wpdb instanceof wpdb ) { $flag = $wpdb->suppress_errors; $wpdb->suppress_errors( true ); if ( $site && is_multisite() ) { $wpdb->query( $wpdb->prepare( "INSERT INTO `{$wpdb->sitemeta}` ( `option_name`, `option_value`, `autoload` ) VALUES ( %s, UNIX_TIMESTAMP( NOW() ) + %d, 'yes' ) ON DUPLICATE KEY UPDATE `option_name` = VALUES ( `option_name` ), `option_value` = VALUES ( `option_value` ), `autoload` = VALUES ( `autoload` );", $transient_timeout, $expire ) ); $wpdb->query( $wpdb->prepare( "INSERT INTO `{$wpdb->sitemeta}` ( `option_name`, `option_value`, `autoload` ) VALUES ( %s, %s, 'no' ) ON DUPLICATE KEY UPDATE `option_name` = VALUES ( `option_name` ), `option_value` = VALUES ( `option_value` ), `autoload` = VALUES ( `autoload` );", $transient, maybe_serialize( $value ) ) ); } else { $wpdb->query( $wpdb->prepare( "INSERT INTO `{$wpdb->options}` (`option_name`, `option_value`, `autoload`) VALUES ( %s, UNIX_TIMESTAMP( NOW() ) + %d, 'yes' ) ON DUPLICATE KEY UPDATE `option_name` = VALUES ( `option_name` ), `option_value` = VALUES ( `option_value` ), `autoload` = VALUES ( `autoload` );", $transient_timeout, $expire ) ); $wpdb->query( $wpdb->prepare( "INSERT INTO `{$wpdb->options}` (`option_name`, `option_value`, `autoload`) VALUES ( %s, %s, 'no' ) ON DUPLICATE KEY UPDATE `option_name` = VALUES ( `option_name` ), `option_value` = VALUES ( `option_value` ), `autoload` = VALUES ( `autoload` );", $transient, maybe_serialize( $value ) ) ); } $wpdb->suppress_errors( $flag ); } return true; } function wpaas_prune_transients() { global $wpdb; if ( ! empty( $wpdb ) && $wpdb instanceof wpdb && function_exists( 'is_main_site' ) && function_exists( 'is_main_network' ) ) { $flag = $wpdb->suppress_errors; $wpdb->suppress_errors( true ); // Lifted straight from schema.php // Deletes all expired transients. // The multi-table delete syntax is used to delete the transient record from table a, // and the corresponding transient_timeout record from table b. $time = time(); $wpdb->query( "DELETE a, b FROM $wpdb->options a, $wpdb->options b WHERE a.option_name LIKE '\_transient\_%' AND a.option_name NOT LIKE '\_transient\_timeout\_%' AND b.option_name = CONCAT( '_transient_timeout_', SUBSTRING( a.option_name, 12 ) ) AND b.option_value < $time" ); if ( is_main_site() && is_main_network() ) { $wpdb->query( "DELETE a, b FROM $wpdb->options a, $wpdb->options b WHERE a.option_name LIKE '\_site\_transient\_%' AND a.option_name NOT LIKE '\_site\_transient\_timeout\_%' AND b.option_name = CONCAT( '_site_transient_timeout_', SUBSTRING( a.option_name, 17 ) ) AND b.option_value < $time" ); } $wpdb->suppress_errors( $flag ); } } /** * If another cache was flushed or updated, sync across all servers / processes using * the database as the authority. This uses the database as the authority for timestamps * as well to avoid drift between servers. * @return void */ function wpaas_init_sync_cache() { global $wpdb; if ( empty( $wpdb ) || ! ( $wpdb instanceof wpdb ) ) { return; } $flag = $wpdb->suppress_errors; $wpdb->suppress_errors( true ); $result = $wpdb->get_results( "SELECT option_name, option_value FROM `{$wpdb->options}` WHERE option_name = 'gd_system_last_cache_flush' UNION SELECT 'current_time', UNIX_TIMESTAMP( NOW() ) AS option_value;", ARRAY_A ); $wpdb->suppress_errors( $flag ); if ( empty( $result ) ) { return; } $master_flush = false; foreach ( $result as $row ) { switch ( $row['option_name'] ) { case 'current_time' : $current_time = $row['option_value']; break; case 'gd_system_last_cache_flush' : $master_flush = $row['option_value']; break; } } $local_flush = wp_cache_get( 'gd_system_last_cache_flush' ); if ( false === $local_flush || $local_flush < $master_flush ) { wp_cache_flush( true ); wp_cache_set( 'gd_system_last_cache_flush', $current_time ); } } /** * Start default implementation of object cache */ if ( ! defined( 'WP_APC_KEY_SALT' ) ) { define( 'WP_APC_KEY_SALT', '' ); } function wp_cache_add( $key, $data, $group = '', $expire = 0 ) { global $wp_object_cache; if ( 'transient' == $group ) { wpaas_save_transient( $key, $data, $expire ); return $wp_object_cache->add( "_transient_$key", $data, 'options', $expire ); } elseif ( 'site-transient' == $group ) { wpaas_save_transient( $key, $data, $expire, true ); return $wp_object_cache->add( "_site_transient_$key", $data, 'site-options', $expire ); } else { return $wp_object_cache->add( $key, $data, $group, $expire ); } } function wp_cache_incr( $key, $n = 1, $group = '' ) { global $wp_object_cache; return $wp_object_cache->incr2( $key, $n, $group ); } function wp_cache_decr( $key, $n = 1, $group = '' ) { global $wp_object_cache; return $wp_object_cache->decr( $key, $n, $group ); } function wp_cache_close() { return true; } function wp_cache_delete( $key, $group = '' ) { global $wp_object_cache, $wpdb; if ( 'transient' == $group ) { if ( ! empty( $wpdb ) && $wpdb instanceof wpdb ) { $flag = $wpdb->suppress_errors; $wpdb->suppress_errors( true ); $wpdb->query( $wpdb->prepare( "DELETE FROM `{$wpdb->prefix}options` WHERE option_name IN ( %s, %s );", "_transient_{$key}", "_transient_timeout_{$key}" ) ); $wpdb->suppress_errors( $flag ); } $wp_object_cache->delete( "_transient_timeout_$key", 'options' ); // Update alloptions $alloptions = $wp_object_cache->get( 'alloptions', 'options' ); unset( $alloptions["_transient_$key"] ); unset( $alloptions["_transient_timeout_$key"] ); $wp_object_cache->set( 'alloptions', $alloptions, 'options' ); return $wp_object_cache->delete( "_transient_$key", 'options' ); } elseif ( 'site-transient' == $group ) { if ( ! empty( $wpdb ) && $wpdb instanceof wpdb ) { $table = $wpdb->options; if ( is_multisite() ) { $table = $wpdb->sitemeta; } $flag = $wpdb->suppress_errors; $wpdb->suppress_errors( true ); $wpdb->query( $wpdb->prepare( "DELETE FROM `{$table}` WHERE option_name IN ( %s, %s );", "_transient_{$key}", "_transient_timeout_{$key}" ) ); $wpdb->suppress_errors( $flag ); } $wp_object_cache->delete( "_transient_timeout_$key", 'site-options' ); // Update alloptions $alloptions = $wp_object_cache->get( 'alloptions', 'options' ); unset( $alloptions["_site_transient_$key"] ); unset( $alloptions["_site_transient_timeout_$key"] ); $wp_object_cache->set( 'alloptions', $alloptions, 'options' ); return $wp_object_cache->delete( "_site_transient_$key", 'site-options' ); } return $wp_object_cache->delete( $key, $group ); } function wp_cache_flush( $local_flush = false ) { global $wp_object_cache, $wpdb; if ( ! $local_flush ) { if ( ! empty( $wpdb ) && $wpdb instanceof wpdb ) { $flag = $wpdb->suppress_errors; $wpdb->suppress_errors( true ); $wpdb->query( "INSERT INTO `{$wpdb->options}` (`option_name`, `option_value`, `autoload`) VALUES ( 'gd_system_last_cache_flush', UNIX_TIMESTAMP( NOW() ), 'no' ) ON DUPLICATE KEY UPDATE `option_name` = VALUES ( `option_name` ), `option_value` = VALUES ( `option_value` ), `autoload` = VALUES ( `autoload` );" ); $wpdb->suppress_errors( $flag ); } } return $wp_object_cache->flush(); } function wp_cache_get( $key, $group = '', $force = false ) { global $wp_object_cache, $wpdb; if ( 'transient' == $group ) { $alloptions = $wp_object_cache->get( 'alloptions', 'options' ); if ( isset( $alloptions["_transient_$key"] ) && isset( $alloptions["_transient_timeout_$key"] ) && $alloptions["_transient_timeout_$key"] > time() ) { return maybe_unserialize( $alloptions["_transient_$key"] ); } $transient = $wp_object_cache->get( "_transient_$key", 'options', $force ); $timeout = $wp_object_cache->get( "_transient_timeout_$key", 'options', $force ); if ( false !== $transient && ! empty( $timeout ) && $timeout > time() ) { return maybe_unserialize( $transient ); } if ( ! empty( $wpdb ) && $wpdb instanceof wpdb ) { $flag = $wpdb->suppress_errors; $wpdb->suppress_errors( true ); $result = $wpdb->get_results( $wpdb->prepare( "SELECT option_name, option_value FROM `{$wpdb->options}` WHERE option_name IN ( %s, %s ) UNION SELECT 'current_time', UNIX_TIMESTAMP( NOW() ) AS option_value;", "_transient_{$key}", "_transient_timeout_{$key}" ), ARRAY_A ); $wpdb->suppress_errors( $flag ); if ( ! empty( $result ) ) { $transient = false; $timeout = false; $current_time = time(); foreach ( $result as $row ) { switch ( $row['option_name'] ) { case "_transient_$key" : $transient = $row['option_value']; break; case "_transient_timeout_$key" : $timeout = $row['option_value']; break; case 'current_time' : $current_time = $row['option_value']; break; } } if ( false !== $transient && ! empty( $timeout ) && $timeout > $current_time ) { return maybe_unserialize( $transient ); } } } return false; } elseif ( 'site-transient' == $group ) { $transient = $wp_object_cache->get( "_site_transient_$key", 'options', $force ); $timeout = $wp_object_cache->get( "_site_transient_timeout_$key", 'options', $force ); if ( false !== $transient && ! empty( $timeout ) && $timeout > time() ) { return maybe_unserialize( $transient ); } if ( ! empty( $wpdb ) && $wpdb instanceof wpdb ) { $table = $wpdb->options; if ( is_multisite() ) { $table = $wpdb->sitemeta; } $flag = $wpdb->suppress_errors; $wpdb->suppress_errors( true ); $result = $wpdb->get_results( $wpdb->prepare( "SELECT option_name, option_value FROM `{$table}` WHERE option_name IN ( %s, %s ) UNION SELECT 'current_time', UNIX_TIMESTAMP( NOW() ) AS option_value;", "_site_transient_{$key}", "_site_transient_timeout_{$key}" ), ARRAY_A ); $wpdb->suppress_errors( $flag ); if ( ! empty( $result ) ) { $transient = false; $timeout = false; $current_time = time(); foreach ( $result as $row ) { switch ( $row['option_name'] ) { case "_site_transient_$key" : $transient = $row['option_value']; break; case "_site_transient_timeout_$key" : $timeout = $row['option_value']; break; case 'current_time' : $current_time = $row['option_value']; break; } } if ( false !== $transient && ! empty( $timeout ) && $timeout > $current_time ) { return maybe_unserialize( $transient ); } } } return false; } else { return $wp_object_cache->get( $key, $group, $force ); } } function wp_cache_init() { global $wp_object_cache; if ( mt_rand( 1, 100 ) == 42 ) { wpaas_prune_transients(); } add_action( 'muplugins_loaded', 'wpaas_init_sync_cache' ); $wp_object_cache = new APCu_Object_Cache(); } function wp_cache_replace( $key, $data, $group = '', $expire = 0 ) { global $wp_object_cache; return $wp_object_cache->replace( $key, $data, $group, $expire ); } function wp_cache_set( $key, $data, $group = '', $expire = 0 ) { global $wp_object_cache; if ( defined( 'WP_INSTALLING' ) == false ) { if ( 'transient' == $group ) { return wpaas_save_transient( $key, $data, $expire ); } elseif ( 'site-transient' == $group ) { return wpaas_save_transient( $key, $data, $expire, true ); } else { return $wp_object_cache->set( $key, $data, $group, $expire ); } } else { return $wp_object_cache->delete( $key, $group ); } } function wp_cache_switch_to_blog( $blog_id ) { global $wp_object_cache; return $wp_object_cache->switch_to_blog( $blog_id ); } function wp_cache_add_global_groups( $groups ) { global $wp_object_cache; $wp_object_cache->add_global_groups( $groups ); } function wp_cache_add_non_persistent_groups( $groups ) { global $wp_object_cache; $wp_object_cache->add_non_persistent_groups( $groups ); } class GD_APCu_Object_Cache { private $prefix = ''; private $local_cache = array(); private $global_groups = array(); private $non_persistent_groups = array(); private $multisite = false; private $blog_prefix = ''; public function __construct() { global $table_prefix; $this->multisite = is_multisite(); $this->blog_prefix = $this->multisite ? get_current_blog_id() . ':' : ''; $this->prefix = DB_HOST . '.' . DB_NAME . '.' . $table_prefix; } private function get_group( $group ) { return empty( $group ) ? 'default' : $group; } private function get_key( $group, $key ) { if ( $this->multisite && ! isset( $this->global_groups[ $group ] ) ) { return $this->prefix . '.' . $group . '.' . $this->blog_prefix . ':' . $key; } else { return $this->prefix . '.' . $group . '.' . $key; } } public function add( $key, $data, $group = 'default', $expire = 0 ) { $group = $this->get_group( $group ); $key = $this->get_key( $group, $key ); if ( function_exists( 'wp_suspend_cache_addition' ) && wp_suspend_cache_addition() ) { return false; } if ( isset( $this->local_cache[ $group ][ $key ] ) ) { return false; } // FIXME: Somehow apcu_add does not return false if key already exists if ( ! isset( $this->non_persistent_groups[ $group ] ) && apcu_exists( $key ) ) { return false; } if ( is_object( $data ) ) { $this->local_cache[ $group ][ $key ] = clone $data; } else { $this->local_cache[ $group ][ $key ] = $data; } if ( ! isset( $this->non_persistent_groups[ $group ] ) ) { return apcu_add( $key, $data, (int) $expire ); } return true; } public function add_global_groups( $groups ) { if ( is_array( $groups ) ) { foreach ( $groups as $group ) { $this->global_groups[ $group ] = true; } } else { $this->global_groups[ $groups ] = true; } } public function add_non_persistent_groups( $groups ) { if ( is_array( $groups ) ) { foreach ( $groups as $group ) { $this->non_persistent_groups[ $group ] = true; } } else { $this->non_persistent_groups[ $groups ] = true; } } public function decr( $key, $offset = 1, $group = 'default' ) { if ( $offset < 0 ) { return $this->incr( $key, abs( $offset ), $group ); } $group = $this->get_group( $group ); $key = $this->get_key( $group, $key ); if ( isset( $this->local_cache[ $group ][ $key ] ) && $this->local_cache[ $group ][ $key ] - $offset >= 0 ) { $this->local_cache[ $group ][ $key ] -= $offset; } else { $this->local_cache[ $group ][ $key ] = 0; } if ( isset( $this->non_persistent_groups[ $group ] ) ) { return $this->local_cache[ $group ][ $key ]; } else { $value = apcu_dec( $key, $offset ); if ( $value < 0 ) { apcu_store( $key, 0 ); return 0; } return $value; } } public function delete( $key, $group = 'default', $force = false ) { $group = $this->get_group( $group ); $key = $this->get_key( $group, $key ); unset( $this->local_cache[ $group ][ $key ] ); if ( ! isset( $this->non_persistent_groups[ $group ] ) ) { return apcu_delete( $key ); } return true; } public function flush() { $this->local_cache = array(); // TODO: only clear our own entries apcu_clear_cache(); return true; } public function get( $key, $group = 'default', $force = false, &$found = null ) { $group = $this->get_group( $group ); $key = $this->get_key( $group, $key ); if ( ! $force && isset( $this->local_cache[ $group ][ $key ] ) ) { $found = true; if ( is_object( $this->local_cache[ $group ][ $key ] ) ) { return clone $this->local_cache[ $group ][ $key ]; } else { return $this->local_cache[ $group ][ $key ]; } } elseif ( isset( $this->non_persistent_groups[ $group ] ) ) { $found = false; return false; } else { $value = @apcu_fetch( $key, $found ); if ( $found ) { if ( $force ) { $this->local_cache[ $group ][ $key ] = $value; } return $value; } else { return false; } } } public function incr2( $key, $offset = 1, $group = 'default' ) { if ( $offset < 0 ) { return $this->decr( $key, abs( $offset ), $group ); } $group = $this->get_group( $group ); $key = $this->get_key( $group, $key ); if ( isset( $this->local_cache[ $group ][ $key ] ) && $this->local_cache[ $group ][ $key ] + $offset >= 0 ) { $this->local_cache[ $group ][ $key ] += $offset; } else { $this->local_cache[ $group ][ $key ] = 0; } if ( isset( $this->non_persistent_groups[ $group ] ) ) { return $this->local_cache[ $group ][ $key ]; } else if ( function_exists( 'apcu_inc' ) ) { $value = apcu_inc( $key, $offset ); if ( $value < 0 ) { apcu_store( $key, 0 ); return 0; } return $value; } return false; } public function replace( $key, $data, $group = 'default', $expire = 0 ) { $group = $this->get_group( $group ); $key = $this->get_key( $group, $key ); if ( isset( $this->non_persistent_groups[ $group ] ) ) { if ( ! isset( $this->local_cache[ $group ][ $key ] ) ) { return false; } } else { if ( ! isset( $this->local_cache[ $group ][ $key ] ) && ! apcu_exists( $key ) ) { return false; } apcu_store( $key, $data, (int) $expire ); } if ( is_object( $data ) ) { $this->local_cache[ $group ][ $key ] = clone $data; } else { $this->local_cache[ $group ][ $key ] = $data; } return true; } public function reset() { // This function is deprecated as of WordPress 3.5 // Be safe and flush the cache if this function is still used $this->flush(); } public function set( $key, $data, $group = 'default', $expire = 0 ) { $group = $this->get_group( $group ); $key = $this->get_key( $group, $key ); if ( is_object( $data ) ) { $this->local_cache[ $group ][ $key ] = clone $data; } else { $this->local_cache[ $group ][ $key ] = $data; } if ( ! isset( $this->non_persistent_groups[ $group ] ) ) { return apcu_store( $key, $data, (int) $expire ); } return true; } public function stats() { // Only implemented because the default cache class provides this. // This method is never called. echo ''; } public function switch_to_blog( $blog_id ) { $this->blog_prefix = $this->multisite ? $blog_id . ':' : ''; } } if ( function_exists( 'apcu_inc' ) ) { class APCu_Object_Cache extends GD_APCu_Object_Cache { function incr( $key, $offset = 1, $group = 'default' ) { return parent::incr2( $key, $offset, $group ); } } } else { class APCu_Object_Cache extends GD_APCu_Object_Cache { // Blank } } endif; Oil and gas ads of the past - Old Pictures
Stories

Oil and gas ads of the past

2 Mins read
Quaker state motor oil poster

Pure as certified milk

It doesn’t matter where oil prices go – up or down – you need to advertise gas. And it’s not the first time that oil prices are dropping below any reasonable level. There were times when US companies started to drill both at home and abroad, resulting in supplу exceeding demand by many times. And oil and gas companies have no other option but compete and advertise themselves, inventing more and more messages to make their products more attractive.

So we won’t spend too much time on the story of the US oil industry. The first oil corporation, which was created to develop oil found floating on water near Titusville, Pennsylvania, was the Pennsylvania rock oil Company of Connecticut (later the Seneca Oil Company), but very soon many companies followed it and started oil and gas production, and Texaco, Mobile Oil and Shell were among them. The industry received an extra boost in 1920, when Congress adopted the Mineral Leasing Act, which denied access to American oil reserves to any foreign country that restricted American access to its reserves.

During all this time oil companies continued to advertise themselves by all means. High margin and growing consumption (and thus selling volumes) allowed them to advertise at a really large scale.

Interestingly, that fear of oil reserves to be depleted circulated 100 years ago. US experts foreseen that domestic supply will be exhausted by 1929… But this fear ended abruptly in 1924, with the invention of enormous new oil fields in Texas, Oklahoma, and California. These discoveries, alongside production from new fields in Mexico, the Soviet Union , and Venezuela, combined to drastically drop oil prices.

By 1931, with petroleum selling for 10 cents a barrel, domestic oil producers demanded restrictions on production so as to boost prices. Texas and Oklahoma passed state laws and stationed militia units at oil fields to stop drillers from exceeding production quotas. Despite these measures, prices continued to fall. Texaco, Mobile Oil and Shell had to invest even more into advertising during these hard times.

During war II, the oil surpluses of the 1930s quickly disappeared. Six billion of the seven billion barrels of petroleum employed by the allies during the war came from the US . Public officials again began to stress that the US was running out of oil, but those fears also were far from the truth. Industry continued its enormous growth due to raising popularity of car transportation and gas companies invested more and more oil dollars into advertising.

texaco ethyl advertisement

Wet gas that eliminated engine buck… Quality gas means power

Texaco Sky Chief advertisement

Texaco unleashing the power of their gas

Another Texas Sky Chief poster...

Another Texaco Sky Chief poster… Aircrafts always meant quality and power

Texaco gas promotion

Funny Texaco gas promotion

shell winter motor oil

It was very important to use the same gas and oil under winter and summer conditions. Engines were much more cranky 100 years ago

texaco advertisement

Texaco invested into advertisement more then other oil companies

Texaco, 20s, advertisement

Advertisement of Motor Oil , 20s

Mobil Oil poster

That’s how Mobile started to advertise their oil

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