Max Factor states that Marilyn Monroe was a client of the brand in the beginning of her career in the late 40s. She was known as Norma Jeane Mortenson then. Here’s an anniversary advertisement that presented Monroe as a global ambassador of the Max Factor brand. That was the best Max Factor’s move: to position…
Coca-Cola advertising in Nazi Germany
Can you imagine Coca-Cola advertising in Nazi Germany? Well, this beverage promoted itself heavily, hoping that aggressive rhetorics won’t turn into WW2. And here’s how it began. Berlin hosted the Olympics in 1936, and Coca-Cola invested a lot into the promotion during and before the event. To start with Coca-Cola paid for the Master Sponsorship,…
Coca-Cola advertising made by pigeons
Coca-cola topped the marketing creativity charted many times. One of their brightest advertising creations was made in the late 1960s, in Venice. It was a time when the company introduced 12-ounce metal cans that were previously used in the army only. Read more: Coca-Cola bottling line, Kansas factory, circa 1958 Retro Coca-Cola ads Marketing idea…
The history of tobacco advertising in 40 pictures
Today tobacco and cigarette advertising are either fully prohibited or vastly limited. But the smoking industry knew much better times when they could use kids, animals and even doctor’s sayings to support their sales. So, more than 50 years ago the U.S. Surgeon General’s reported that smoking carries a threat to health. This day in…
Oil and gas ads of the past
It doesn’t matter where oil prices go – up or down – you need to advertise gas. And it’s not the first time that oil prices are dropping below any reasonable level. There were times when US companies started to drill both at home and abroad, resulting in supplу exceeding demand by many times. And…
FIFA World Cup 1938 poster
It was the 3rd World Football Cup and it was held in France. Previous Cups also were held in Europe and thus the decision, taken in August 1936, to award the 1938 tournament to France (Argentina was an alternative location) caused outrage in South America. As a result Brazilian team agreed to enter the…
US WWI propaganda posters
The US entered war I in 1917 in alliance with the good Britain and France. By this time the US economy was one the largest in the world, but nevertheless the government needed to raise funds to support the military activity in Europe in all possible ways, including selling bonds to the citizens of the…
Vintage gun ads
Gun companies walk a very fine line in advertising weapons. In recent years the delicate nature of selling a deadly product to a mass audience has kept gun ads away from mainstream outlets like newspapers or television. But once upon a time, the nation’s gun makers didn’t need to be so sensitive. A scan of…