Сообщение Ford Mustang on the Empire State Building, October 1965 появились сначала на Old Pictures.
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How to lift a Ford Mustang to the observation deck of a 103-story Empire State Building? Note that the skyscraper, built-in 1931, does not have freight elevators. You gonna find the answers if you want to create the most successful ad campaign of that year.
Ford Mustang + Empire State Building = Marketing!
Robert Liery was vice president of the Empire State skyscraper when he made an appointment with William Benton, product promotion manager at the auto giant Ford.
Henry Ford established a car production cycle that the world admired. He organized the beneficial employment system. Ford managers learned not to miss marketing opportunities.
The plan was to benefit both the Empire States Building and the Ford Mustang. This bald marketing move had to raise the visits to the skyscraper and boost sales of the automaker. Benton agreed immediately. Very soon, Ford engineers began to carefully examine the Empire State Building, measuring doors, halls, and elevators. They needed accurate elevator data to understand how to transport the car to the observation deck.
Finally, Ford engineers pondered how to disassemble the 4.5 meters-long Mustang, so have a way to assemble it again on the roof.
Operation ‘Advertisement’
Everything was ready by October 1965. The operation took less than an hour. The engine, gearbox and propeller shaft were removed from the Mustang. The car was cut into four parts, each of which fit the elevator of a skyscraper. Then engineers connected parts using a pin system.
At 11.00, helicopters with photojournalists were already circling over the Empire State Building. The photographs hit the front pages of all newspapers within a few hours.
At about 4.30 p.m. the same day, Ford workers disassembled a car again and transported it to the ground.
The success of the advertising campaign was tremendous: Ford sold 607,568 Mustangs in 1966. It was a record!
We cannot limit ourselves to one photo. Take a look at other pictures that immortalize the process of lifting the Ford Mustang to the observation deck of the Empire State Building.
Disassembling the Ford Mustang before lifting it on the top.
It seems like this car misses some parts
That’s how the car parts in the elevator looked like.
Сообщение Ford Mustang on the Empire State Building, October 1965 появились сначала на Old Pictures.
]]>Сообщение Marilyn Monroe and Max Factor advertising появились сначала на Old Pictures.
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Max Factor states that Marilyn Monroe was a client of the brand in the beginning of her career in the late 40s. She was known as Norma Jeane Mortenson then. Here’s an anniversary advertisement that presented Monroe as a global ambassador of the Max Factor brand.
That was the best Max Factor’s move: to position its cosmetics as a treat that helps to transform the innocent-looking young lady into the sex symbol she’s known as today (“From Norma Jeane to Marilyn Monroe – Created by Max Factor,” reads the campaign’s tagline).
Read more: Max Factor demonstrates the beauty micrometer, 1935
“Marilyn made the sultry red lip, creamy skin, and dramatically lined eyes the most famous beauty look of the Forties and it’s a look that continues to dominate the beauty and fashion industry,” said Pat McGrath, Max Factor’s global creative design director. “It is the ultimate look that defines glamour — nothing else compares.”
There’s no surprise that young Marilyn selected Max Factor’s products as her main cosmetics brand. In the late 40s, their label was a very well known beauty treatment, and the rumor has it, that it was Max Factor’s son who worked personally with Monroe as an image consultant.
Сообщение Marilyn Monroe and Max Factor advertising появились сначала на Old Pictures.
]]>Сообщение Coca-Cola advertising in Nazi Germany появились сначала на Old Pictures.
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Ein Volk, Ein Reich, Ein Getrank (One People, One Nation, One Drink) Olympic Games in Berlin 1936
Can you imagine Coca-Cola advertising in Nazi Germany? Well, this beverage promoted itself heavily, hoping that aggressive rhetorics won’t turn into WW2. And here’s how it began.
Berlin hosted the Olympics in 1936, and Coca-Cola invested a lot into the promotion during and before the event. To start with Coca-Cola paid for the Master Sponsorship, and the brand was called an official beverage sponsors with a Getraenkedienst (beverage service). By the way, Germans didn’t plan to sell any “official drink” or “official car” badges for advertising purposes. The idea itself was brought from the US, where this advertising method was widely used by the middle of the 30s. As a result, Coca-Cola advertising in Germany during the Olympics was literally everywhere.
Read more: Henry Ford receiving the Grand Cross of the German Eagle from Nazi officials, 1938
Everyone knew that the Nazi was planning to hold a fascinating Olympic event, that will attract worldwide public attention. And of course, many transnational companies did their bid to promote their brand along with this occasion. It’s hard to say how much Coca-Cola GmbH cashed in to become one of the biggest sponsors of sports events, most notably the annual Deutschlandrundfahrt (National Bicycle Championships) and the Soccer Cup. The company representatives were ashamed to mention this sponsorship and even those posters of Coca-Cola advertising in Nazi Germany that you’ll find below never hit the shelves in the company’s museum.
Photo of a day: FIFA World Cup 1938 poster
Athletics and Soccer were defined as priority sports disciplines to win. They failed both
Coca-Cola continued to advertise itself in Nazi Germany after the Olympics. This ad was used in 1938
Coca-Cola copied the nazi slogans style widely. It was effective.
Another advertising from 1938. Austria was annexed already.
The same images were used for the Coca-Cola promotion in the US. Cost-effectiveness never changes…
Advertising plans of the Coca-Cola brand went far behind the summer Olympics
Сообщение Coca-Cola advertising in Nazi Germany появились сначала на Old Pictures.
]]>Сообщение Coca-Cola advertising made by pigeons появились сначала на Old Pictures.
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The famous Coca-cola pigeon advertising in Venice
Coca-cola topped the marketing creativity charted many times. One of their brightest advertising creations was made in the late 1960s, in Venice. It was a time when the company introduced 12-ounce metal cans that were previously used in the army only.
Read more:
Coca-Cola bottling line, Kansas factory, circa 1958
Marketing idea itself was pretty simple: Coke’s team from the Europian branch just spread out a huge amount of birdseed in St. Mark’s Square in the shape of their logo. Birds covered the seeds immediately and it now it could be clearly seen the Coca Cola logo. Photo was taken by a local photographer and it remains a very famous piece of advertising today. Interestingly, the company’s representative tried to get the council’s consent for this event, but city authority neither approved nor declined this request. Marketers decide to complete the event no matter what as it wasn’t prohibited to feed the pigeons overall.
Сообщение Coca-Cola advertising made by pigeons появились сначала на Old Pictures.
]]>Сообщение The history of tobacco advertising in 40 pictures появились сначала на Old Pictures.
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Today tobacco and cigarette advertising are either fully prohibited or vastly limited. But the smoking industry knew much better times when they could use kids, animals and even doctor’s sayings to support their sales.
So, more than 50 years ago the U.S. Surgeon General’s reported that smoking carries a threat to health. This day in January 1964 is a grim date for the whole tobacco industry. The governments across the globe step by step were limiting tobacco advertising after this report making cigarettes promotion a hard puzzle.
Read more: US WWI propaganda posters
How did tobacco companies react to raising questions about cigarette’s influence on health? They increased the advertising budgets in the 1960s and continued to spend more and more each decade later. The hazards of smoking were hindered or mistold in the ads frequently, and sometimes it was claimed or implied that smoking was healthful.
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Well, it was ok to feature kids in tobacco ads
How it began
Tobacco advertising began with posters, newspaper text ads, and trading cards. These cards were introduced by “French tradesmen to customers or potential clients as a means of advertising.” Bright and colorful pictures were added to the pack of cigarettes and meant to connect a smoker to the brand, boosting his loyalty.
Cigarette trading cards became an important component of early American cigarette advertising. Sports heroes, hot women, and iconic individuals like American presidents (without their consent) were included in cigarette packs throughout the late 19th and early 20th century. These cards were effective tools in incentivizing customers to limit their purchases of cigarettes to a specific brand.
Cigarette card was distributed by the American Tobacco Company (ATC). Wagner forced the manufacturer to cease production of this card as he didn’t want to promote cigarettes to young consumers
In the 1920s and 1930s, cigarette ads migrated away from traditional trading cards to newspapers and magazines which started to gain their popularity. Advertising of this period frequently refers to health aspects of smoking: jokes aside, brands were competing in claiming their cigarettes more healthy than others.
We are not sure if Mr. President did his consent for this advertising
Magazines and newspapers were an effective outlet for product advertisements as they offered tobacco brands the opportunity to target a greater number and variety of potential customers. Through print advertisements, cigarette brands employed a plethora of clever slogans, imagery, themes, and narratives to persuade consumers to buy their line of products.
Despite the introduction and implementation of significant government regulation that discourages cigarette promotion and advertisement, cigarette and tobacco-related products continue to be featured in a variety of publications in print-form.
End of 19th and the beginning of the 20th century :
This advertising combines sport and hot woman picture
Luxury life was something that tobacco companies wanted to associate cigarettes with
Somewhat creepy advertising from UK
What can advertise tobacco better than a little kid?
The famous Gay boy advertising
Another weird cigarette advertising from UK
Advertising in a fashion of 20s
The iconic cowboy ad which made Marlboro brand famous
Irresistible image of the smoking people was frequently used in advertising
R.J. Reynold’s Salem Cigarettes (1976)
U.S Veterans Hospital Chesterfield Cigarette (1947)
In 70s tobacco companies started to target women in their promotions
Before the health risks of smoking were proven by medical research and realized by the American public, many cigarette advertisement campaigns incorporated testimonials by doctors. A 1946 R.J. Reynolds Campaign was centered on the slogan that “more doctors smoke Camels than any other cigarette.”
This is an advertisement for Camel cigarettes featuring the iconic character Joe Camel. R.J. Reynolds eventually withdrew this campaign due to lawsuits claiming that the campaign targets children
Сообщение The history of tobacco advertising in 40 pictures появились сначала на Old Pictures.
]]>Сообщение Oil and gas ads of the past появились сначала на Old Pictures.
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Pure as certified milk
It doesn’t matter where oil prices go – up or down – you need to advertise gas. And it’s not the first time that oil prices are dropping below any reasonable level. There were times when US companies started to drill both at home and abroad, resulting in supplу exceeding demand by many times. And oil and gas companies have no other option but compete and advertise themselves, inventing more and more messages to make their products more attractive.
So we won’t spend too much time on the story of the US oil industry. The first oil corporation, which was created to develop oil found floating on water near Titusville, Pennsylvania, was the Pennsylvania rock oil Company of Connecticut (later the Seneca Oil Company), but very soon many companies followed it and started oil and gas production, and Texaco, Mobile Oil and Shell were among them. The industry received an extra boost in 1920, when Congress adopted the Mineral Leasing Act, which denied access to American oil reserves to any foreign country that restricted American access to its reserves.
During all this time oil companies continued to advertise themselves by all means. High margin and growing consumption (and thus selling volumes) allowed them to advertise at a really large scale.
Interestingly, that fear of oil reserves to be depleted circulated 100 years ago. US experts foreseen that domestic supply will be exhausted by 1929… But this fear ended abruptly in 1924, with the invention of enormous new oil fields in Texas, Oklahoma, and California. These discoveries, alongside production from new fields in Mexico, the Soviet Union , and Venezuela, combined to drastically drop oil prices.
By 1931, with petroleum selling for 10 cents a barrel, domestic oil producers demanded restrictions on production so as to boost prices. Texas and Oklahoma passed state laws and stationed militia units at oil fields to stop drillers from exceeding production quotas. Despite these measures, prices continued to fall. Texaco, Mobile Oil and Shell had to invest even more into advertising during these hard times.
During war II, the oil surpluses of the 1930s quickly disappeared. Six billion of the seven billion barrels of petroleum employed by the allies during the war came from the US . Public officials again began to stress that the US was running out of oil, but those fears also were far from the truth. Industry continued its enormous growth due to raising popularity of car transportation and gas companies invested more and more oil dollars into advertising.
Wet gas that eliminated engine buck… Quality gas means power
Texaco unleashing the power of their gas
Another Texaco Sky Chief poster… Aircrafts always meant quality and power
Funny Texaco gas promotion
It was very important to use the same gas and oil under winter and summer conditions. Engines were much more cranky 100 years ago
Texaco invested into advertisement more then other oil companies
Advertisement of Motor Oil , 20s
That’s how Mobile started to advertise their oil
Сообщение Oil and gas ads of the past появились сначала на Old Pictures.
]]>Сообщение FIFA World Cup 1938 poster появились сначала на Old Pictures.
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The last World Cup Before WW2
It was the 3rd World Football Cup and it was held in France. Previous Cups also were held in Europe and thus the decision, taken in August 1936, to award the 1938 tournament to France (Argentina was an alternative location) caused outrage in South America. As a result Brazilian team agreed to enter the tournament at the last moment, while Uruguay and Argentina refused to enter it at all. Spain also missed it because of civil war. France and Italy were qualified automatically (as the host and the title holder). The remaining fourteen places were allocated to Europe (11), Americas (2) and one to Asia/Africa.
Another interesting fact was that Austria, who qualified for the tournament, withdrew after the March 1938 Anschluss under which Austria was incorporated into Germany. This was followed by a scandal where the organising committee did not invite Latvia to take their place (they had finished behind Austria in qualifying) and instead left the place vacant.
The tournament had no group stage and it was just a simple knock-out competition, with extra-time and replays where necessary.
The World Cup was won by Italy.
Сообщение FIFA World Cup 1938 poster появились сначала на Old Pictures.
]]>Сообщение US WWI propaganda posters появились сначала на Old Pictures.
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The US entered war I in 1917 in alliance with the good Britain and France. By this time the US economy was one the largest in the world, but nevertheless the government needed to raise funds to support the military activity in Europe in all possible ways, including selling bonds to the citizens of the US. Here’s how the art of the propaganda came in help. The United States was already a leader and trendsetter in the recently discovered art of movie making and therefore the new profession of economic advertising. So it was just a matter of time when such effective newly discovered technologies will become an instrument in the shaping of the American people’s minds and therefore the altering of popular opinion into a pro-war position. The idea of participating in the war ‘over there’ had to be planted into citizen’s minds and result into recruitment to the army itself or funding the war activities with their dollars.
The visual part of this propaganda consisted mainly of posters. The simple attention grabbing slogan and the self speaking illustration served well, convincing people to support the army. They might be pasted on the edges of buildings, put within the windows of homes, tacked up in workplaces, and resized to seem above car windows and in magazines.
In 1917 the U.S. government’s public information committee formed a Division of Pictorial Publicity, and their main goal was to use the advertising techniques in messaging the war news. The committee, headed by former investigative journalist George Creel, emphasised the message that America’s involvement within the war was entirely necessary in achieving the salvation of Europe from the German and enemy forces.
In his book titled “How we Advertised America,” Creel admitted that the committee was called into existence to form WWI a fight that might be a “verdict for mankind”. He called the committee a voice that was created to plead the justice of America’s cause before the jury of popular opinion . Creel also refers to the committee as a “vast enterprise in salesmanship” and “the world’s greatest adventure in advertising”. Needless to say that the committee’s message resonated deep within every American community and also served as a corporation liable for carrying the complete message of yank ideals to each corner of the civilized globe. The isolationism that was once popular across the US public opinion was replaced with understanding of the importance of the events that took place in Europe and necessity of the US government to participate in them.
142 years young and still strong Uncle Sam is going to war
US army needed women too
This Liberty loan promotion looked pretty hot in 1917. And it worked!
The people of the Rainbow Division helping to win the war by investing into loans
Country needed a lot of marines and navy recruits
That’s how the emancipation became even stronger in US. Women will get their election right 10 years after WWI
Another simple and effective US nave poster
Liberty is calling. And asking for billions of dollars. You could buy much more for those billions 100 years ago
Not all of the US citizens knew that the Germany was ruled by the Kaiser during WWI
Investing into was is fun!
Another hot lady promoting fight for freedom
Supporting soldiers with records? Why not!
Santa was involved into propaganda too
Have your answers ready poster
Boy scouts promoted Liberty loans too
Not all of the US citizens knew about Serbia, but they had to save it
Everything is important during war times. Corn seeds are needed too
A liitle starving child brought back to life because you went without luxury
Сообщение US WWI propaganda posters появились сначала на Old Pictures.
]]>Сообщение Vintage gun ads появились сначала на Old Pictures.
]]>In recent years the delicate nature of selling a deadly product to a mass audience has kept gun ads away from mainstream outlets like newspapers or television.
But once upon a time, the nation’s gun makers didn’t need to be so sensitive. A scan of vintage firearm and air rifle ads reveals a world in which guns were a must-have for the whole family.
From sex, safety, to stereotypes about masculinity, here’s a collection of what gun ads look like today and how they’ve evolved in the last century.
These vintage gun ads will give you a good chuckle and show you just how much the world has changed in the past few decades.
A lot has changed in the last century. Looking back in time at vintage gun advertising is a great way to highlight just how different we are a society these days.
In some ways, vintage gun ads remind us of a simpler time from back in the “good ‘ol days.” In other ways, though, they show us just much progress we’ve made.
Either way, they can be pretty entertaining when you think about the reaction some of these gun ads would receive if they were published today!
A little girl reloading a gun in her bed? Why not!
Gun ads used hunting quite a lot
Shooting makes lots of fun! May be…
Another kid boosting gun sales
Can you think of a better gift to your kid?
Guns make kids happy
Magic gifts for magic night
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